Common Questions

We typically see page load times drop by 40-60% after a full optimization. The exact improvement depends on your current setup—sites using older hosting or unoptimized images usually see the biggest gains. We’ll give you concrete before-and-after metrics so you can see exactly what changed.

Templates work fine if they fit your needs, but a custom theme means your site does exactly what your business needs—not the other way around. It also performs better because we only include code that matters to you, and it’s built around your brand from day one.

A standard performance audit and optimization takes 2-4 weeks depending on your site’s complexity. We start with a detailed audit, implement fixes in stages so your site stays live, and test everything thoroughly before finishing.

Yes. Google’s ranking algorithm includes Core Web Vitals—page speed, stability, and responsiveness—which directly impact where you show up in search results. A slow WordPress site starts at a disadvantage against faster competitors. Speed also affects how often Google crawls your site, which matters for keeping content fresh in search.

We check your Core Web Vitals, server response times, database efficiency, caching setup, image optimization, and plugin performance. You’ll get a detailed report showing exactly what’s slowing things down and a prioritized list of fixes we’d recommend—with costs and expected improvements for each one.

We’re based in Canada and work with Canadian businesses, but all our work happens remotely. We’re comfortable with Canadian time zones and understand the business environment here, which helps us build solutions that actually fit how you work.